Los Paisas - Online
Los Paisas Online is a wholesale footwear brand rooted in traditional commerce from the city center, now translated into a digital experience. This project focuses on building a warm, approachable and authentic brand identity inspired by the paisa culture — known for its resourcefulness, trust and close customer relationships. The visual system is centered around a character that embodies the spirit of the brand: friendly, experienced and always ready to help. Through illustration, typography and a flexible graphic system, the brand communicates variety, affordability and reliability. The project includes logo design, character development, seasonal illustrations, iconography, and digital applications, creating a cohesive identity that connects traditional retail with modern ecommerce.
